You have such a way with fashion…

Meet DaniAnn Rawls

The Visionary Behind DonnaReine

DaniAnn Rawls, founder of DonnaReine, has always been captivated by the transformative power of fashion. Her passion lies in helping individuals look and feel their absolute best, teaching them how to craft expressive, confidence-boosting impressions through wardrobe and style.

With a career spanning over a decade, DaniAnn has honed her skills as both a wardrobe stylist and seamstress, constantly innovating to merge personal expression with effortless elegance.

Her inspiration took root in childhood, watching her mother meticulously sew outfits for their family.

It wasn’t until adulthood that she discovered her late great-aunt was also a talented seamstress in NYC, who had even helped her mother sew her wedding gown—while DaniAnn was still a “warm bun in the oven.” The skill is truly in her blood.

Encouraged from a young age for her keen fashion sense, she developed her craft further—eventually blending it with her experience as a model and actress in Miami, Florida. This gave her a unique insight into how garments, colors, and styles complement different body types and personalities.

Today, DaniAnn is a highly sought-after wardrobe stylist and production costumer, having styled for major projects such as Fashion Project 2018 for Jacksonville Magazine, On-figure and Still Styling for COACH, and as a dresser for Tyler Perry sitcoms.

Her work extends beyond styling into high-profile costume design, including seamstress roles for nationally touring artists like Nicki Minaj and Diana Ross.

DaniAnn holds a BA in Public Communications with a minor in Women and Ethnicity Studies from Florida Atlantic University. Her deep understanding of diverse cultures and identities allows her to curate looks that exude confidence, individuality, and magnetic appeal.

Whether you’re looking to reinvent your style, command attention in any room, or craft a wardrobe that truly reflects your essence, DaniAnn is the expert to bring your vision to life. Step into your power—let’s create a wardrobe that tells your story!

DonnaReine – Individuality at its finest.

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LOCATION

Jacksonville, Florida, DonnaReine serves clients throughout the United States.